Digital Ad Operations Specialist

Launch Media Network is a leading global media company and marketing services company for the video game industry. We live at the intersection of gamer communities, the content gamers create and the brands focused on gamers and gamers’ interests through innovative platforms, media products and proprietary data. Launch Media Network’s sites currently have 3+ million monthly unique visitors, are fully responsive, modern, and have a rabid focus on performance and user experience. We are an established company with a start-up mentality and continuous innovation is in our DNA. Our achievements are our baseline for future success and we are constantly finding and exploring new ways to change the world.

We’re seeking a Digital Ad Operations Specialist to join our team and to ensure that Digital Ad Sales operations runs smoothly. The Digital Ad Operations Specialist is responsible for implementing all ad campaigns (video and/or display) across all online platform. Responsibilities includes, but are not limited to: ad trafficking, QA, yield optimization and providing campaign reports and analysis to support the Digital Operations team.

Responsibilities

  • Maintain, optimize and report on programmatic advertising
  • Traffic, QA, and maintain all online advertising campaigns
  • Provide optimization and yield management through various reporting tools
  • Provide proof of implementation to account managers
  • Ensure completeness of ad campaigns to client specifications
  • Work collaboratively with account managers to recommend campaign modifications, leveraging understanding of advertiser and product performance
  • Maintain and optimize programmatic ad stack
  • Grow and manage ad-network relationships

Requirements

  • BA or BS degree, with demonstrable analytical skills
  • Attention to detail is a must
  • Ability to multi-task in a very fast-paced environment
  • Excellent communication skills across all teams to get things done efficiently and correctly
  • Basic knowledge of Flash, HTML and JavaScript preferred
  • 1-2+ years online/digital ad trafficking experience is a must. Solid understanding of advertising campaign metrics
  • Experience trafficking in DFP a plus

Launch Media Network is a fun, fast-paced work environment with a strong culture of collaboration and innovating for success. We strive to outperform ourselves and our competitors on a daily basis.

GameSkinny is the fastest growing video game news and information website, ranked #11 on Alexa’s Top Video Games News and Reviews websites. We publish breaking news, fresh reviews, guides, and editorials on a daily basis. All content is professionally edited to meet GameSkinny standards of quality. GameSkinny boasts the only games journalist training program of its kind, the Journalist Training Program, which has trained more than a 1000 gamers in the profession of games journalism. Learn more at www.gameskinny.com.

Gamer Launch is the flagship product of the Launch Media Network, creators of publishing platforms, data analytic tools and mobile apps for the gaming industry. As the leading provider of online, fully customizable, gaming community website hosting, Gamer Launch delivers site hosting, creation, and support services to video game communities and fan sites for more than 600 games and more than 5 million registered gamers. The platform provides premium, feature-rich and easy-to-use hosting and social networking to customers playing the most popular video games. Learn more at www.gamerlaunch.com.